For this event series, I oversaw the full digital production process in my capacity as the manager of the Goethe-Institut UK’s editorial content. I revised all information and promotional texts and provided strategic guidance on the visual materials created in Canva by the commissioned designer. As manager of the Goethe-Institut UK website, I was responsible for building and updating dedicated event pages using our custom CMS.

As a Communications team member responsible for the Goethe-Institut London’s social media channels, I worked closely with internal and external stakeholders to schedule and publish promotional posts, source social media handles for guest universities and speakers, and ensure consistent messaging across all platforms.

Using analytics tools such as Webtrekk, I monitored and reported on digital engagement metrics, and regularly shared Eventbrite ticket sales figures with internal stakeholders. Working to target sales timelines provided, I made strategic budget decisions - including investing in boosted posts via Meta Ads Manager - to maximise reach and engagement when sales were behind schedule.