Between June 2021 and December 2024, I managed the Goethe-Institut UK’s website and social media channels. One of the many cultural projects I contributed to the production and delivery of was Goethe Kino. Working closely with partner organisations, I collated texts, images and other promotional materials to create informative and promotional materials for the screenings and talks. I regularly compiled data-driven reports on ticket sales, viewership figures and demographics, which I utilised to shape digital strategies and shared with partner organisations.

Other responsibilities included attending internal stakeholder meetings to coordinate project timelines, preparing and maintaining the Goethe-Institut UK’s Goethe Kino webpage with our custom-built CMS, publishing talks with film directors on YouTube, translating and proofreading texts, preparing promotional social media materials with Canva, and posting them on Facebook, Instagram, X and Eventbrite.