As project lead, I oversaw the project’s marketing strategy, budget management, communications, and digital content production. I coordinated internal and external stakeholders through weekly planning meetings and ensured that all events and content were delivered to the highest standard across all platforms.

I led the production of the short film series, managing all stages from commissioning and contracts to editorial oversight and final delivery. I created and implemented promotional campaigns across newsletters, social media, and paid advertising, and produced comprehensive media packs to support outreach. To further broaden engagement, I also developed and delivered a public competition to promote the project. In addition, I administered all payments for commissioned content, external advertisements, and social media boosts.

I built and maintained dedicated webpages using our custom-built CMS, curated a YouTube playlist of the films, and ensured consistent cross-platform publication. To evaluate performance, I regularly compiled data reports using Webtrekk, Meta Business Suite, and Eventbrite Analytics, feeding insights back to stakeholders to refine and strengthen marketing strategies and digital output.