As Goethe-Institut London’s Online Editor, I was responsible for the UK’s website, editorial content, social media channels, and digital strategies. For four CROWD residency programmes, I represented Communications at all internal and external stakeholder meetings.

During project conceptualisation, I advised on design and digital marketing, including brand identity, website curation, multimedia storytelling, and campaign strategy. Throughout each residency, I collaborated with partner organisations to deliver and evaluate campaigns that engaged diverse artists, built visibility, strengthened PR, and attracted external investment.

My production responsibilities included building and maintaining the CROWD website with our custom CMS, editing and translating copy, preparing video transcripts, and documenting residency activities across digital platforms. On the communications side, I coordinated media packs and posting schedules, managed paid social campaigns to promote open calls, and published recap content on YouTube, Facebook, Instagram, and X.