New Year, New Mura Masa
In January 2020, I led the production of an exclusive editorial shoot and interview with electronic music artist Mura Masa (real name Alex Crossan) for Œ Magazine, a Berlin-based independent fashion magazine, where I have worked as a Senior Editor since November 2019.
For this Œditorial, we envisioned Crossan’s multifaceted artistry through images, highlighting the raw textures and emotional introspection of his new album, Raw Youth Collage (2020). The concept reflected his dual musical roots, blending electronic production with punk band sensibilities, situating him within settings that mirrored the album’s push and pull between nostalgia, youthful energy, and the uncertainty of the future, whilst styling emphasised contrasting elements, at once intimate and bold, personal yet strikingly dynamic.
About the project
As head of production, my duties encompassed hiring and leading a team of creatives, coordinating brainstorming sessions and communications, managing the budget, and handling logistics such as organising clothing drops, photography equipment, the studio space, and catering, preparing call sheets, overseeing image editing in Adobe Photoshop, and conducting the interview with Crossan. Additionally, I managed copyright contracts, invoices, and media pack distribution before publishing the final digital content via WordPress and across Œ Magazine’s social media channels. You can find the full credits list below the images.
Responsibilities: Production and editorial lead
Production Portfolio
Written content
Visual content
















Credits
Talent - Mura Masa
Production and Words - Lucy Rowan
Photography - Jan Kapitän
Styling and Artistic Direction - Hanna Schmidt
Styling Assistance - Carolina Schmidt
Set Design - Marcus Vinicius and Imke Rabiega
Hair and Make-Up - Isabel Maria Simoneth
Studio - Velt Studios
Look 1
Scarf – Schepperheyn
Jacket – SF 1 OG
Shoes – Dr. Martens
Sunglasses – Gentle Monster
Ring – MYL Berlin
Look 2
Shirt and Trousers – Schepperheyn
Shoes – Dr. Martens
Necklace – MYL Berlin
Look 3
Coat – SF 1 OG
T-Shirt – Studio 183
Trousers – Talent’s Own
Scarf – Starstyling
Shoes – Our Legacy
Look 4
Shirt and Trousers – Shepperheyn
Longsleeve – Our Legacy
Sunglasses – Gentle Monster
Shoes – Dr. Martens
Look 5
Jacket – Our Legacy
Shirt – Starstyling
Trousers – Talent’s Own
Shoes – Dr. Martens
Look 6
Jacket – Carhartt
Shirt – Fomme
Look 7
Shirt – Fomme
Trousers – Shepperheyn
Shoes – Buffalo by 032c
Sunglasses – Gentle Monster
Coat - Talent’s Own