As the manager of the Goethe-Institut London's social media channels and budget, I led the production of three annual takeovers between 2021 and 2024. My production duties comprised research, coordinating planning meetings, suggesting and inviting guests, outlining measurable project objectives, preparing and sharing posting schedules, informing guests of editorial guidelines, and revising content before it went live to ensure it was in line with our contractual agreement.

Working within the Communications department, I was the primary point of contact for all digital and in-person interactions between stakeholders. During the takeover, I was also responsible for community management, which involved consulting our community guidelines to make executive decisions on shitstorms, moderate discussions, and respond to audience questions or queries.

Finally, I handled all administrative and budgetary processes, which covered budget planning, preparing contracts, processing payments to guests, and utilising analytical data tools to evaluate the effectiveness of the takeover in achieving its objectives. I also launched digital surveys for our audience to provide future guest suggestions and feedback on content and formats they liked/disliked.