As the Online Editor at the Goethe-Institut London, I managed and produced a wide range of editorial content to document and promote the residency programme across our digital platforms. From the outset to the conclusion of each residency, I participated in external stakeholder meetings to discuss the most effective strategies for driving digital engagement, preparing posting schedules, promoting residency events, and distributing media packs.

Working closely with the artists-in-residence, I developed and published original cross-platform content, including artist and event webpages, podcast episodes, long-form written interviews, and multimedia social media posts. As all residency websites I built for the Goethe-Institut UK are available in both English and German, translation and proofreading were also key components of my production work.

For residency events, I collaborated closely with our internal project coordinator, Mario Schruff, and the SHS Studios team to devise strategies for digitally documenting and translating the events. As the performances and exhibitions were held at SHS, another central aspect of my role involved acquiring and archiving editorial content created in-house by the SHS team, and republishing it on the Goethe-Institut UK’s platforms.

As manager of the Goethe-Institut UK’s social media channels and editorial budgets, I was also responsible for running and invoicing several paid social media campaigns aimed at boosting ticket sales and increasing visibility for the events.