New Year, New Mura Masa
Œ Magazine is an independent, Berlin-based fashion magazine focused on storytelling through captivating imagery. One of its exclusive offerings is the Œditorial series, which combines a fashion editorial shoot and interview with on-trend, culturally sharp figures from across the creative sector. To ensure the magazine remains sustainable and supportive of emerging fashion talent, clothes are traditionally sourced from local, independent designers.
In January 2020, Œ Magazine published New Year, New Mura Masa, featuring British Grammy-winning electronic music artist Mura Masa (real name Alex Crossan). For this shoot, Crossan’s multifaceted artistry was envisioned through imagery that highlighted the raw textures and emotional introspection of his 2020 album Raw Youth Collage (R.Y.C). The concept reflected his dual musical roots, blending electronic production with punk band sensibilities, situating him within settings that mirrored the album’s push and pull between nostalgia, youthful energy, and the uncertainty of the future. The accompanying interview unpacked the making of R.Y.C, his creative influences, and the evolution of his sound.
About the project
Since 2019, I have been the Senior Editor of Œ Magazine, serving as the editorial and production lead for the Œditorial series. As head of production for the Œditorial New Year, New Mura Masa, I hired and led a team of creatives, coordinated brainstorming sessions and communications, managed the budget, processed contracts and invoices, and oversaw logistics, including organising clothing drops and photography equipment, booking the studio and catering, and preparing call sheets.
On the editorial side, I worked closely with the photographer to select final images, resized them in Adobe Photoshop in line with Œ Magazine’s styleguide, conducted the interview with Crossan, wrote and edited accompanying texts, prepared promotional social media posts, distributed media packs to stakeholders, and published the final content on our digital platforms via WordPress and Meta Business Suite, implementing SEO best practices. The full credits list can be found below the images.
Responsibilities: Team lead, budget management, communications, and digital content production
Production Portfolio
Written content
Visual content
















Credits
Talent - Mura Masa
Production and Words - Lucy Rowan
Photography - Jan Kapitän
Styling and Artistic Direction - Hanna Schmidt
Styling Assistance - Carolina Schmidt
Set Design - Marcus Vinicius and Imke Rabiega
Hair and Make-Up - Isabel Maria Simoneth
Studio - Velt Studios
Look 1
Scarf – Schepperheyn
Jacket – SF 1 OG
Shoes – Dr. Martens
Sunglasses – Gentle Monster
Ring – MYL Berlin
Look 2
Shirt and Trousers – Schepperheyn
Shoes – Dr. Martens
Necklace – MYL Berlin
Look 3
Coat – SF 1 OG
T-Shirt – Studio 183
Trousers – Talent’s Own
Scarf – Starstyling
Shoes – Our Legacy
Look 4
Shirt and Trousers – Shepperheyn
Longsleeve – Our Legacy
Sunglasses – Gentle Monster
Shoes – Dr. Martens
Look 5
Jacket – Our Legacy
Shirt – Starstyling
Trousers – Talent’s Own
Shoes – Dr. Martens
Look 6
Jacket – Carhartt
Shirt – Fomme
Look 7
Shirt – Fomme
Trousers – Shepperheyn
Shoes – Buffalo by 032c
Sunglasses – Gentle Monster
Coat - Talent’s Own